by Compose Comms | Apr 24, 2019 | Branding
The terms “brand”, “branding”, and “brand identity” are sometimes used interchangeably; but these three are not the same. Brand is the overall experience and perception of the company for the public and its customers. Branding is a set of marketing and communication...
by Compose Comms | Apr 24, 2019 | Uncategorized
Marketing 101 usually comprises of Philip Kotler’s principles i.e. segmentation, targeting, positioning, the importance of differentiation, and the creation of a unique selling proposition. Kotler, together with Kevin Lane, David Aaker, have laid the foundation...
by Compose Comms | Apr 23, 2019 | Sales
For certain industries where product demonstration is key to sales, offline marketing such as trade shows or events presents as an important opportunity to generate leads. Offline marketing strategies allow sales staff to identify customers’ buying potential and...
