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ONLINE RESOURCES

We love to share knowledge and our experience. Our work spans across different industries. Constantly improving and helping others to improve themselves, we strive to provide the best user experience to our clients’ consumers.

5 Types of Branding to Expand your Audience Base

The terms “brand”, “branding”, and “brand identity” are sometimes used interchangeably; but these three are not the same. Brand is the overall experience and perception of the company for the public and its customers. Branding is a set of marketing and communication...

Marketing Myths You Need to Stop Believing Now

Marketing 101 usually comprises of Philip Kotler's principles i.e. segmentation, targeting, positioning, the importance of differentiation, and the creation of a unique selling proposition. Kotler, together with Kevin Lane, David Aaker, have laid the foundation to...

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